Customer success stories

BBL has launched products with Välinge’s sustainable Liteback core technology.

The Chinese flooring producer Jiangsu Beier Decoration Materials Co., Ltd, also known as BBL, has now launched products with Liteback® sustainable core technology for resilient flooring.

As announced earlier this year  BBL, Välinge Innovation licensee since 2008, extended the cooperation with Välinge by adding Liteback® technology to its product range. Since then, BBL has implemented Liteback® into the production and displayed products at both Domotex in Hannover, and Surfaces in Las Vegas.



We saw a high interest from customers at Domotex and Surfaces which resulted in our first orders, and expect and see an even growing interest as sustainability, ergonomics and transport efficiency are all in people’s minds”, says Field Shaw, the general manager of BBL. ”To be able to offer products combining these benefits will increase our sales on most markets”.

Välinge is also very pleased to be able to further support a longtime partner and licensee. ”We are very pleased that after many years of cooperation related to mechanical locking systems, our licensees remains in the front line of introducing new technologies. We’re especially happy to see that more and more companies are interested in technologies related to sustainability and efficient use of raw materials. Välinge works closely with our licensees and together we implement new technologies, creating a win-win situation”, says Per Josefsson, Director Plastic Floor Technology, Välinge Innovation.

Producing products with Liteback® has now put BBL at the frontline as a sustainable company with a greener product range. This new position opens up new markets and customer groups to the company’s products.

About BBL
Jiangsu Beier Decoration Materials Co., Ltd, BBL, established in 1991, is a manufacturer of vinyl flooring, laminate flooring and engineered wood flooring. BBL is located in Changzhou, Jiangsu Province, China and are selling products to more than 100 countries around the world.

About Liteback®
Liteback® technology enables material to be removed from the core of resilient floorings, thereby reducing the weight of the final product with up to 20%. All handling of the product thus becomes easier and more efficient: from delivery out of the production unit to the time of purchase and during installation by the final user. The production process involves the use of a grooving unit to mill grooves on the backside of the floorboard. The material that is removed in the process is recycled back into the production process, thereby reducing material consumption with up to 20%. Typically the same savings can be done in transportation with up to 20% less impact in freights and corresponding CO2 savings.

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