We support
distributors & retailers
With our extensive expertise, we support importers, distributors and retailers through every step – from selecting the ideal technology for their products to connecting them with a flooring producer perfectly aligned with their unique needs.

Boost customer satisfaction
with improved performance
We have the world’s largest R&D Centre for flooring in Viken, Sweden, and a modern facility in Kunshan, China, where we rigorously test and optimise products to ensure optimal performance. We also arrange educational events for both existing and potential partners, showcasing how our technologies enhance flooring reliability, improve quality and elevate the customer experience.



Find the right producer
for your needs
Through our global network of leading companies in the industry, we help importers, distributors and retailers find the ideal flooring manufacturer based on their unique needs.

Minimise claims with
the right technology
We offer a comprehensive range of market-leading technologies designed to enhance flooring performance and quality, ensuring lasting value and minimising the risk of claims. Our innovative solutions simplify installation, improve water resistance, reduce noise, boost sustainability and enhance the overall customer experience.



Access to industry expertise
We have a deep understanding of the global flooring market, emerging trends and shifting demands, and we work across the entire value chain to provide our partners with valuable insights. This enables them to make informed decisions and stay ahead of the competition.

Make your products
more sustainable
As part of our mission to shape a better future, we continually innovate and update our technologies to ensure our partners’ products meet high performance standards and evolving sustainability requirements, regulations and directives.

We are happy to connect distributors and importers with our worldwide licensee network. With approximatly 300 licensees globally, we are well positioned to facilitate the perfect match between producers and distributors, addressing specific needs and market demands.
Jarl Gunnarsson, Global Sales Director at Välinge
Explore our range