Välinge Flooring launches in France as European rollout begins

Viken, Sweden

After successful launches in the US and Asia, Välinge Flooring will now launch in France — taking their revolutionary real wood floors into the European market for the first time.

Made on-site at their HQ in Sweden using their state-of-the-art, high-volume production facility, the first products to launch in France under the name ‘Välinge Flooring’ are a collection of real wood floors that combine Välinge’s unique patented technologies — Woodura® surface technology, 5G® Dry™ waterproof fold-down system, and 5G® Climb™. The launch creates a whole new category of floors called ‘Hardened Wood Flooring’ — offering the unmistakable feel and luxury of a real wood floor with next-level durability and water resistance.


“The launches in the US and Asia couldn’t have gone better, so we are excited to finally offer our next-generation real wood floors in Europe,” says Hannes Lindblom, Director Sales & Marketing, Surface Technology, Välinge Innovation. “The reception we have had to the floors has been incredible — there’s a huge appetite for beautiful, sustainable real wood floors that can handle whatever life throws at them and we think customers in France are going to love them too.”

To ensure a smooth experience for distributors, retailers, and consumers, Välinge Flooring France has established their HQ in Nîmes in the south of France, with David Sarcinella joining as managing director. David has been involved in the flooring industry for almost 25 years — amassing vast knowledge and experience during that time — and will use his expertise to establish Välinge Flooring in the French market.

“It’s a real pleasure and challenge to join Välinge,” says David Sarcinella, Managing Director, Välinge France. “Their vision of offering an accessible, modern, design-orientated, quality product while thinking about the environment and preserving nature corresponds perfectly to my philosophy.”

The Välinge Flooring range launching in France features Woodura® surface technology, meaning consumers can now choose a real wood floor with up to 3 times the impact protection of a traditional hardwood floor while being much more sustainable. The floors also feature 5G® Dry™, Välinge’s premium fold-down locking technology, offering next-level water resistance and stress-free installation, and 5G® Climb, allowing the floor to be installed on walls by simply adding a small plastic clip. They’re also right on trend with oak, ash, and walnut versions and an XXL option — all while being gentle on your wallet and the environment.


“I’m convinced that customers in France will appreciate the quality, durability, and design of the Hardened Wood Floor collection,” says David Sarcinella. “With revolutionary products like this, it was easy for me to accept this fabulous opportunity — I can’t wait to get started.”

For more information please contact:
David Sarcinella
Directeur Général France
Välinge Flooring France
Tel: +33 672 706 151

News & press