Välinge further increases its level of service in Asia

Viken, Sweden

Established in China since 2007, Välinge is actively supporting more than 200 licensees in China and in other Asia Pacific countries. Välinge continues to expand and increase the level of service it is able to offer Asian customers.

Välinge Support Center China (VSCC), established in Kunshan since December 2019, is further expanding with additional testing capabilities such as a castor chair test machine as well as a climate chamber. A flooring double-end tenoner will also be installed in early 2022 to support local flooring licensees with even shorter lead times when it comes to testing and fine-tuning locking systems for laminate, wood, resilient and mineral flooring products. The VSCC facilities have been extended to house these additional capabilities.

The support center regularly hosts events organized by Välinge with flooring or furniture licensees as well as partners in the industry to discuss and demonstrate some of its latest technologies such as 5G® Fold Down, Threespine® and Liteback®.

The secret of the 5G® Fold Down technology is its integrated plastic insert that gives the distinctive, reassuring  “click” during installation and secures the floor panels horizontally and vertically. Välinge is currently setting up a bonded warehouse in Shanghai for the fast delivery of the 5G® bristle tongue inserts from Q1 2022 onwards. This will further shorten lead times and reduce costs for licensees in the region.

The Välinge team in China has also recently been reinforced with the following personnel:

Stuart Lee – Marketing Manager
Stuart Lee joined the team in October as Marketing Manager. With over 20 years of experience in marketing, Stuart has worked for a number of multinational companies including Tiger Beer, Grundfos and 3M China.

Eriya Yi – Marketing Assistant
Eriya Lee joined the team in August as Marketing Assistant. Eriya graduated in 2021 with a degree in Business English.
Vera Yu – Finance & HR Manager
Vera Yu (FCCA, ACMA) joined the team in October as Finance and HR Manager. Vera has over 15 years of experience in finance and HR with multinational trading companies.

“I am very proud and happy to announce that Välinge is continuing to invest in the support for our technologies for the region’s licensees, partners and customers. Välinge is yet again underlining its commitment to the region with these investments,” says Magnus Holgesson, Regional Manager China/Asia.

For more information please contact:
Magnus Holgesson
Regional Manager China/Asia
Phone: +46 766 69 88 57
Email: magnus.holgesson@valinge.se

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