Välinge Innovation expand its US organization

Viken, Sweden

Välinge Innovation has announced an expansion to their North American organization with Ben Goodman joining as Business Develop Manager and Cheryle Mundy and Mark Machnicki as Sales Managers.

“I am very excited to join such an esteemed organization leading their respective segment of the flooring industry in innovation and technological advancements,” says Ben Goodman, Business Development Manager, Välinge North America. “I am confident that we can showcase our technology and capabilities to the North American market in a way that will further advance Välinge as the leader in the flooring technologies segment while enhancing all levels of the value chain for our business partners.”

Ben will bring his deep knowledge of the flooring industry to his role as Business Development Manager for Välinge North America — ensuring importers & distributors reap the benefits from Välinge’s industry-leading innovations, support, and network.

Joining Ben Goodman at Välinge North America is Cheryle Mundy. Cheryle is highly experienced in consumer sales and joins Välinge North America as Sales Manager — initially focusing on Välinge Flooring sales and support in the East.

“I am delighted to join Valinge North America at an exciting time in the company’s growth,” says Cheryle Mundy, Sales Manager, Välinge North America. “I’m looking forward to leveraging my experience with our awesome team and partners to continue growing our presence in North America.”


Mark Machnicki also joins the team as a Sales Manager, taking responsibility for the Midwest. Mark has over 20 years of experience working with wood flooring manufacturers, distribution, and retailers.

“I knew that Välinge’s entry to manufacturing wood flooring would create an unprecedented product — and my first opportunity to see and install the product confirmed my beliefs,” says Mark Machnicki, Sales Manager, Välinge North America. Välinge Flooring offers incredible quality, look, price, innovation, engineering, and support — I couldn’t be happier to join the team.

The expansion comes as Välinge experience growing demand in the US market driven by the launch of their revolutionary Välinge Flooring Hardened Wood Floor collection — a real wood floor that features the Swedish company’s Woodura® technology, the latest 5G® Dry™ waterproof locking system, and 5G® Climb™.

“Välinge Innovation prides itself on its commitment to giving its licensees, partners, and customers the best support — every step of the way,” says Zach Adams, General Manager, Välinge North America. “So, we’re delighted to have Ben, Cheryle, and Mark join — they are a great addition to our team and bring a wealth of experience with them that will be of great benefit to Välinge and our partners going forward.”

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