Välinge Innovation, a global leader in flooring technology, recently hosted a series of educational events at its state-of-the-art Support Centre in Kunshan, near Shanghai. Key participants included major US importers, distributors and retailers, who gained deeper insights into Välinge’s cutting-edge flooring technologies and explored how these innovations enhance product performance, improve quality and elevate the customer experience.
The interactive sessions provided participants with valuable, first-hand experience of how Välinge’s technologies contribute to premium product performance. The events also demonstrated how Välinge’s comprehensive support enables partners to achieve operational excellence across the flooring industry.
“Welcoming these major companies to our Asian Support Centre allowed us to showcase the broad range of support we offer, including our innovative technologies for flooring and furniture, production expertise, quality control and sourcing solutions,” says Magnus Holgesson, Regional Manager Asia at Välinge Innovation.
With over 30 years of industry experience, Välinge has established itself as a highly valued innovation leader, recognised for its commitment to advancing the industry and being a reliable, trustworthy partner.
“Partnering with us provides access to our global network, enhanced product performance through our market-leading technologies and an offering that is always in line with the evolving needs of the flooring market,” says Magnus. “We actively support distributors, importers, and retailers in finding the ideal producer, ensuring a perfect match tailored to their unique demands and requirements.”
The discussions also focused on key challenges and opportunities in sourcing and quality control within the flooring and furniture industries, highlighting the value of strong partnerships. Participants experienced the various testing methods used in Välinge’s top-modern laboratory, ensuring that all products incorporating Välinge technology meet the highest standards of quality and durability.
Välinge’s commitment to superior quality and comprehensive support services was a central theme of the events. The company extends a warm invitation to importers and distributors worldwide to arrange similar educational events tailored to their teams. These sessions offer an ideal opportunity to explore how Välinge’s innovative solutions can elevate their flooring products and position them as industry leaders.
Välinge will also participate in the 2024 Annual North American Association of Floor Covering Distributors (NAFCD) Convention in New Orleans, Louisiana, from 22-24 October. This event will serve as a platform to further educate existing and potential partners about the cutting-edge technologies developed by Välinge.
“This convention allows us to engage directly with key stakeholders across the flooring industry, connecting distributors and importers with our worldwide licensee network,” says Jarl Gunnarsson, Global Sales Director at Välinge. “With approximately 300 licensees globally, we are well-positioned to facilitate the perfect match between producers and distributors, addressing specific needs and market demands.”
For more information, please contact:
Ellinor Persson
Head of Marketing
