Customer success stories

Thanks to 5G-i, Beauflor’s Boardwalk range combines simplicity and function

Yet another floor with mechanical locking technology from Välinge has seen the light of day. Beauflor’s Boardwalk range is a true rigid product. It allows for installation over challenging sub-floors or in environments that lack optimal climate control. Thanks to the inclusion of 5G-i® Push Down technology, that installation is also fast, reliable, and simple to perform.


“We chose the innovative 5G-i locking system for its drop and lock functionality without the need for additional inserts,” says Michael Finelli, Director of Marketing and Product Management at Beauflor. “The shortage of skilled installers is a known problem in the US market, and customers are drawn to simplicity and function. The 5G-i system allows for both, with speed and assurance that the product will stay locked.”


Over the last 5 years, LVT, SPC, and WPC have quickly developed to become a popular product category in the US. Even though the product has a technical build-up that sometimes can be challenging to explain for the customer, Beauflor tries to cut through it with simplicity.


“We saw a need in the market to provide a product that was not over-engineered for everyday use,” explains Michael Finelli, “And with this innovation, were able to bring a product to market at a better value, improved performance, and lower cost.”


Beauflor was one of the first Välinge licensees to adopt 5G-i Push Down technology for resilient flooring.


“Välinge’s team did an excellent job of communicating, engineering, and testing the locking system on our specific construction,” Michael Finelli says. “There are multi-width products for extremely unique installation designs and registered embossing with painted bevels that elevate the design to a realness we do not see in the market. In addition, there is a line of tiles as well. You can mix and match the entire collection over every room of your home without worrying about transitions, while maintaining a beautiful and clean aesthetic.”

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