Building Partnerships Across The Value Chain

Viken, Sweden

Välinge participates in the NAFCD Virtual Xperience

On November 10th -12th, Välinge Innovation will participate in the NAFCD Virtual Xperience for the second time. For Välinge this is a great opportunity to strengthen and deepen relations with US importers and distributors selling flooring products featuring Välinge technologies such as 5G® Fold Down or Liteback®. Since launching its own flooring product under the name Välinge Flooring this summer, the NAFCD will also be important to connect to potential distributors who have shown an interest in Välinge Flooring’s products.

“The exhibition provides a platform to educate partners and potential partners about the different technologies and products developed by Välinge and also an opportunity to talk more about Välinge’s complete offering to our customers”, says Chip Braulick Business Development Manager at Välinge North America. “We want to spread the word about our extensive support throughout the value chain. It doesn’t matter where in the chain you are, if a producer, distributor or importer, Välinge will be there supporting you and we will be a partner to rely on”.

Apart from the standard offering of regular quality controls and technical follow-ups performed by Välinge staff at licensees’ production sites, Välinge also supports importers of products featuring Välinge’s technologies and they perform specific joint visits to support e.g. the production start of a new product range or newly implemented technology. With the Välinge Support center in Shanghai/Kunshan Välinge is equipped to perform extensive testing and trainings for the Asian market as well.

We are also actively supporting distributors and importers in finding a perfect match in Välinge’s worldwide licensee base, taking into account particular needs and requirements. The pace of activities has not been affected by the pandemic and virtual meetings to educate about our technologies as well as to discuss new technology evaluation and implementation are taking place every week” says Lennart Thålin, Region Manager North & South America at Välinge Innovation. “With over 250 licensees, 190 of those with production in China or South East Asia, and contact with many importers and distributors, we are the ideal partner to connect producers and distributors” Mr Thålin continues.

If you wish to book a personal demonstation to review Välinge Innovation’s Click Flooring Technologies at the NAFCD, please send an email to

Join the exhihition here!

For further information, please contact:

Edward “Chip” Braulick
Välinge North America
Mobile: +1 631 759-1747


Lennart Thålin
Region Manager North & South America
Mobile +46 703 79 16 33

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