Välinge Flooring signs its first distributor.

Viken, Sweden

Elias Wilf becomes the first residential distributor in North America.

Välinge is pleased to announce that Elias Wilf has signed up to be the first residential distributor of Välinge Flooring’s new range of XXL hardwood floor with Woodura® surface technology.

Välinge Flooring launched the first line of hardened wood floor with Woodura® surface technology in July this year. The flooring has been very well received and distributors around North America has shown great interest in adding the product to their range. First out is Elias Wilf, servicing the mid-Atlantic market from North Carolina to New York, with high quality brand name products, state of the art distribution services, and a network of retail flooring professionals dedicated to service and customer satisfaction.

The Välinge Flooring range fits our portfolio perfectly” says Jeff Striegel, President of Elias Wilf. “The trend towards wider and larger hardwood flooring is exactly what these floors offer. Combined with the 5G® Dry locking system featuring a waterproof topical surface, it really meets busy households needs” Jeff Striegel continues. “I believe the Woodura® surface technology is the biggest innovation in hardwood flooring for over 2 decades” Mr. Striegel adds. “On top of that, these floors are priced very attractively compared to other wide plank floors.”

 Välinge Flooring has many attractive features” says North America GM Zach Adams, “XL (8 ¼ wide) and XXL (10 ¾ wide), long boards up to 94 inches, nice color range from light to dark smoked, species of real wood like European white oak, walnut and ash.” Mr. Adams continues “I see our flooring as a contender to the popular resilient plastic floor segment – it has many of the same advantages like topical waterproofness and dent resistance.  Even though it is real wood, the Woodura surface technology results in our floors being three times harder than traditional engineered wood flooring.”

 The Välinge Flooring range also features the innovative 5G® Climb™ technology, opening up for easy mounting of the products on the wall to create an eye catching back drop.

For more information about Välinge Flooring in North America, please contact

Zach Adams
GM North America
Valinge Flooring North America

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