decora
Välinge’s 5G Cross technology featured in new SPC collection from Decora

Viken, Sweden

Decora partners with Välinge Innovation and uses their 5G Cross technology in its newly introduced collection of easy-to-install SPC tiles, Arbiton Amaron FORMA.

 

Decora is a leading European manufacturing company producing technologically advanced flooring products for an international market. They are known for their high-quality SPC flooring, available both under their own brands and under their partners’ brands. Decora is a trusted, long-term partner to several of the largest DIY chains and professional stores.

 

“Decora is our first 5G Cross™ licensee on the European market, and we are very happy to partner with such an important and well-known brand within flooring and accessories”, says Niklas Borgquist, Key Account Manager at Välinge Innovation.

 

5G Cross is Välinge’s revolutionary floor locking technology that makes straight-set floor installations fast, easy, and effortless. It has a unique cross-component that makes it possible to install floors in rectangle and square patterns without panels moving or shifting. It’s user-friendly, works with all materials and sizes, and is a perfect alternative to traditional ceramic tiles.

 

More and more people are discovering the advantages of floor tiles in SPC materials. Compared to ceramic alternatives, they are usually more user-friendly and have a smaller environmental impact. With Välinge’s 5G Cross technology, they are also easy to install with reliable, long-lasting results.

 

“Customers want all the advantages of a traditional ceramic floor but in more user-friendly materials”, says Marek Wójkiewicz, Business Development Director at Decora. “With 5G Cross, we developed an innovative, new tile collection of durable, hard-wearing floors that are easier to both handle and install.”

 

Decora’s collection of larger format SPC tiles was launched earlier this year and has already received a lot of attention for being a smarter, more versatile, and easier-to-use alternative to ceramic tiles.

 

Meet Decora and experience the new collection at the following events:

  • Flanders Flooring Days, 13-16 May, in Kortrijk, Belgium, booth 117.
  • Fimma + Maderalia, 14-17 May, in Valencia, Spain, hall 2, booth D66.
  • Warsaw floor expo, 5-7 June, in Warsaw, Poland, booth B2.01.

 

Learn more about Välinge’s 5G Cross technology at valinge.com

 

For more information, please contact:

Ellinor Persson

Head of Marketing

ellinor.persson@valinge.se

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