Decora partners with Välinge Innovation and uses their 5G Cross technology in its newly introduced collection of easy-to-install SPC tiles, Arbiton Amaron FORMA.
Decora is a leading European manufacturing company producing technologically advanced flooring products for an international market. They are known for their high-quality SPC flooring, available both under their own brands and under their partners’ brands. Decora is a trusted, long-term partner to several of the largest DIY chains and professional stores.
“Decora is our first 5G Cross™ licensee on the European market, and we are very happy to partner with such an important and well-known brand within flooring and accessories”, says Niklas Borgquist, Key Account Manager at Välinge Innovation.
5G Cross is Välinge’s revolutionary floor locking technology that makes straight-set floor installations fast, easy, and effortless. It has a unique cross-component that makes it possible to install floors in rectangle and square patterns without panels moving or shifting. It’s user-friendly, works with all materials and sizes, and is a perfect alternative to traditional ceramic tiles.
More and more people are discovering the advantages of floor tiles in SPC materials. Compared to ceramic alternatives, they are usually more user-friendly and have a smaller environmental impact. With Välinge’s 5G Cross technology, they are also easy to install with reliable, long-lasting results.
“Customers want all the advantages of a traditional ceramic floor but in more user-friendly materials”, says Marek Wójkiewicz, Business Development Director at Decora. “With 5G Cross, we developed an innovative, new tile collection of durable, hard-wearing floors that are easier to both handle and install.”
Decora’s collection of larger format SPC tiles was launched earlier this year and has already received a lot of attention for being a smarter, more versatile, and easier-to-use alternative to ceramic tiles.
Meet Decora and experience the new collection at the following events:
- Flanders Flooring Days, 13-16 May, in Kortrijk, Belgium, booth 117.
- Fimma + Maderalia, 14-17 May, in Valencia, Spain, hall 2, booth D66.
- Warsaw floor expo, 5-7 June, in Warsaw, Poland, booth B2.01.
Learn more about Välinge’s 5G Cross technology at valinge.com
For more information, please contact:
Ellinor Persson
Head of Marketing
